Illusion Technologies: Web Site Designers

Keep Your Web Site Content Relevant
By John Metzler

Visitors and search engines love content-rich web sites, but
just having a lot of content on your web site is not enough. It
all has to be relevant to a main topic with each page or section
of the web site having a specific theme (And yes, this includes
any resource or links pages the site may have). Each page should
have its own topic and content should not stray to a different
topic.

If you are promoting your graphic design business and have a
page on business card design, stay on the topic and refrain from
using a page title such as "Graphic Design company in Vancouver,
Canada - business cards, logos, letterheads". Your want the
business card design to be the most important key phrase.

There are two main reasons for content relevancy. The first is
so that visitors have an easy time understanding the flow of
your web site. Visitors who have to search through multiple
pages to find the information they're looking for won't be
visitors much longer. The average web site user takes about
three seconds to decide whether or not stay on a site. A clear
idea of what your site is about should be apparent immediately,
followed by easy navigation to other pages that display further
topics in more detail.

The second reason for keeping content relevant throughout your
web site is for search engine algorithms. Keyword relevancy is
an important part of search engine optimization. The more
relevant your web site's content is for a specific term, the
more likely the site is to show up near the top of search
results for the term.

Keyword density is another big deal with search engines. There
is an optimal ratio of key terms to the overall amount of text
that must be used for search engine optimization purposes. The
more unrelated terms that are used consistently throughout the
content will bring down the percentage of more important
keywords. Keyword density matters throughout an entire web site,
not just on certain pages.

Other areas to keep an eye on are the contact page, about us
page, and any other pages that you may not think are important
to have optimized for search engines such as advertising info,
privacy policy, etc. For instance, some web sites have pages
devoted to reciprocal links. There's nothing wrong with them
unless you link out to a lot of unrelated web sites. The
keywords that are used in the anchor text and surrounding
description text will detract from your overall site content if
they are not related. Incoming links from unrelated sites are
fine, but keep in mind that the links page counts as part of
your web site as a whole.

Consider using a reciprocal links page as more of a resource
for visitors instead of a long list of irrelevant sites. This
not only appeases search engines but your visitors as well. And
as mentioned before, both visitors and search engines should be
kept in mind when creating web site content.

About the Author: An expert at organic SEO, John Metzler has
held executive positions in the search engine marketing industry
since 2001. Read more of his search engine optimization articles
at http://www.freshpromo.ca/

Source: http://www.isnare.com