Web Site Designers

Website Designers You Can Trust
By [http://ezinearticles.com/?expert=Sandra_Bekhor]Sandra Bekhor

What do you need to know before hiring a website designer?

A website designer needs to be skilled at designing a functional website that is strategically relevant to your business goals and also compelling to your clients or patients. Additionally, your website designer needs to be trustworthy so that you can free yourself from the following concerns...

Plagiarism:

As a direct result of the readily available information on the Internet, there has been a rise in the level of plagiarism at both schools and businesses. In fact, it is not infrequent for plagiarized content to find it’s way onto websites unbeknown to the company owners and once it does they are quite exposed to unpleasant legal ramifications.

Black hat methodology:

‘Black hat’ is a term used to describe unethical techniques employed by website designers to optimize a website for search engines. These techniques were successful a number of years ago. Search engines have since accounted for the techniques black hats use in their algorithms and they now respond to these strategies by permanently de-listing the offending website, quite a severe penalty at that. The following are examples of black hat methodology:
Spamming –submission of a website to a search engine multiple times
Cloaking - sending search engine spiders to pages or text not visible to readers
Keyword stuffing – inappropriate repetition of keywords in an effort to improve the keyword density of a website page

Copyright infringements:

Similarly to plagiarism, copyright infringements have peaked since the inception of the Internet. Website designers that conduct themselves in an unethical manner use copyright images to build website content without having first received permission or purchased the rights to do so. As is the case with plagiarism, businesses could potentially be unaware of the circumstances surrounding the images on their own websites until such time that the owner’s, or other rightful users, of those images would come across them.

The mysterious nature of Search Engine Optimization strategies (SEO):

Since there continues to be such a shroud of mystery around the subject of search engine optimization, website designers can potentially claim that they have delivered these services when in fact they have not. Now although a website designer cannot be asked to provide guaranteed results for their search engine optimization efforts, they can certainly be held accountable for the specific actions that they have implemented in this effort.

Armed with this knowledge about these possible pitfalls involved in hiring a website designer you should be in a better position to select one that is trustworthy and as a result protect your professional practice or small to mid size business against unpleasant and unnecessary legal, financial, professional and search engine ramifications.

Bekhor Management is a full service [http://bekhor.ca/]business and marketing consulting firm in Toronto, Ontario focused on building better business for professional practices. Our Internet marketing services include [http://bekhor.ca/toronto_marketing.html]website design, development and search engine optimization. Sandra Bekhor speaks, teaches and writes about practice development for various professional associations. We invite you to visit the [http://bekhor.ca/marketing_branding_strategic-planning_publications.html]marketing, strategic planning and website design resources on our website or call us at 416-969-9600 for an initial consultation without fee or obligation.

Copyright 2007 – Sandra Bekhor. All rights reserved. You may reprint this article as long as you leave all of the links active, do not edit the article and give the author credit.

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